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A BBC news report has looked at 'How the Wii won over the world's gamers'
"So where did it all go right for Nintendo?
Mr Yarnton said: "Some of our success started a bit further back. The success we are enjoying now has been in the making for quite some time."
Nintendo's plans began with the last generation of consoles: the GameCube was the firm's rival to the PlayStation 2 juggernaut and new pretender, the Xbox.
But the machine struggled in the US and the UK and came a distant second to Sony in many other countries.
The Wii has made gaming more of an activity and less passive
The firm realised that the five-year cycle of ever more powerful and multimedia console launches that the industry had locked itself into was not helping grow the games industry as a whole.
"The games market has been either stagnating or declining," said Mr Yarnton. "We wanted to bring old gamers back to playing and appeal to people who wanted to enrich their lives through games like Wii Sports and Brain Training.
"We didn't want people to feel as though they had to hide the fact they like playing games." "
"Sony has sunk billions into its Cell processor, and Microsoft a similar amount on its entry into the market and push into the online space, while Nintendo has spent less than $5.50 for a sensor which has transformed gaming for many."
"Mr Yarnton responded: "We are always looking at innovation and new products. We believe there is a lot of life in it. We haven't even got out of the launch cycle yet."
He added: "We are very lucky to have some of the most creative talent in the industry. Good games don't have to be complicated or with high definition graphics."
Nintendo clearly feel it can still innovate through hardware as well as through software.
And it is keen to stress that if and when it leads the console wars, accusations of arrogance, which have been levelled at Sony, will not be forthcoming.
"If we do introduce people to games who had never even thought of playing, then it's to the benefit to the industry at large," said Mr Yarnton. "
Read the rest of the article here
"So where did it all go right for Nintendo?
Mr Yarnton said: "Some of our success started a bit further back. The success we are enjoying now has been in the making for quite some time."
Nintendo's plans began with the last generation of consoles: the GameCube was the firm's rival to the PlayStation 2 juggernaut and new pretender, the Xbox.
But the machine struggled in the US and the UK and came a distant second to Sony in many other countries.
The Wii has made gaming more of an activity and less passive
The firm realised that the five-year cycle of ever more powerful and multimedia console launches that the industry had locked itself into was not helping grow the games industry as a whole.
"The games market has been either stagnating or declining," said Mr Yarnton. "We wanted to bring old gamers back to playing and appeal to people who wanted to enrich their lives through games like Wii Sports and Brain Training.
"We didn't want people to feel as though they had to hide the fact they like playing games." "
"Sony has sunk billions into its Cell processor, and Microsoft a similar amount on its entry into the market and push into the online space, while Nintendo has spent less than $5.50 for a sensor which has transformed gaming for many."
"Mr Yarnton responded: "We are always looking at innovation and new products. We believe there is a lot of life in it. We haven't even got out of the launch cycle yet."
He added: "We are very lucky to have some of the most creative talent in the industry. Good games don't have to be complicated or with high definition graphics."
Nintendo clearly feel it can still innovate through hardware as well as through software.
And it is keen to stress that if and when it leads the console wars, accusations of arrogance, which have been levelled at Sony, will not be forthcoming.
"If we do introduce people to games who had never even thought of playing, then it's to the benefit to the industry at large," said Mr Yarnton. "
Read the rest of the article here
